Journey

Eastern established Eastern MENA in UAE together with one of the UAE’s biggest pioneers in FMCG Industry, Jaleel Holdings. ECMENA handles the marketing and branding activity of the ‘Eastern’ brands of products in the Middle East & Africa including the appointment of distributors. We manage the strategic sourcing process, manufacturing and marketing based on the regional requirements. Through these years ECMENA has succeded in boosting the whole distribution and marketing campaigns across the region.